A Dissertation to be submitted for a Master of Arts TESOL
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1Canterbury Christchurch University 2010
Jean-Louis Martine
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“We are in the midst of a communications upheaval more significant that the introduction of the printing press. The World Wide Web emerged in the 1990’s but exploded into its most decisive phase in 2004 with the arrival of Web 2.0. Web 2.0 is about opening up the internet to ordinary users, where they add and share their content. It signifies the transfer of control of the internet, and ultimately the platform for communication, from the few to the m...
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Glossary of acronyms, terms and jargon
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R Brown (2009) “Public Relations and the Social Web How to use Social Media and Web 2.0 in Communication” Kogan Page Ltd London UK
“We are in the midst of a communications upheaval more significant than the introduction of the printing press” R ...
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D. Breakenridge (2008) “PR 2.0 New Media, New Tools, New Audiences” Pearson Education New Jersey USA
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