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D. Breakenridge 2008 “PR 2.0 New Media, New Tools, New Audiences” Pearson Education New Jersey USA

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“The Internet enables you to extend your communications in ways you never could have imagined and to connect with groups you probably never though you could reach” D. Breakenridge (2008 P13

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“The Web has evolved from thousands of separate web sites into thousands of communities. People within these communities all want to share information to make informed decisions” D. Breakenridge 2008 P13

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“With blogs you’re connecting many separate sites, suddenly, there are scores of new communities that can all become connected. Blogs make connecting easier than in the past. This is a big component of blogs and the whole web 2.0 world- The linking and collaboration” D. Breakenridge 2008 P80

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“Transparency is so critical, as well- in the web 2.0 world you’re not holding onto the information, you’re putting it out there not only because it’s the right thing to do, but also because someone is going to find out if you don’t” D. Breakenridge 2008 P81